BRITBOX

BritBox, a VOD service, showcases top British content from the BBC, ITV, and Channel 4. To aid them in their global expansion, we revamped their brand around 'unpacking the box'. The concept weaves through all aspects of the user experience, forging a consistent connection between the user and the brand. The chevron logo highlights diverse content and echoes with ripples that showcase Britain's best. The design system adapts across all channels, ensuring a unified and compelling brand journey for its audience worldwide.